Welcome to evolvingblue, the work of Edmonton based designer Taylor Reese.

Print

My experience in print shows great variety, because print is such a varied space. Water bottles, magazine graphics and a t-shirt. All of these pieces communicate, but in very different places and in very different ways.

Invert 720 promotional

Invert 720 is an Edmonton based event production company focused on providing the best results every time. Their promotional materials offered a unique opportunity to communicate this, and what better promo than a crisp bottle of chilled water during set, strike, or the main event.

I took these bottles from sketched concepts to final artwork in Adobe Illustrator.

Care was taken to create a pattern that supported the brand. The invert text actually inverts upon itself. The crest is set off nicely on the metallic foil label, which made Invert 720's customary brown and orange colourway glow.

The Geometric Construction Unit

Published in Techlife Magazine

The Geometric Construction Unit (GCU) is a very complex machine that simplifies building construction almost to the same extent that humanity envisioned it might be in the early days of science fiction. It is difficult for people to accept the idea of a machine that, with the help of a five person crew, can erect a building in the span of a day. Not only is an incredible amount of time saved, but costs are also lower.

This graphic breaks the process down to key moments, and associates a time of day with them.

I developed this concept on paper, working with input from the staff of Techlife Magazine.

After I nailed down the page layout, I created all of the graphics in Adobe Illustrator. All of the text was set by magazine staff.

Duncan McNeil Centre process

Published in Techlife Magazine

The Duncan McNiel Centre (DMC) Information Graphic shows the path an inventor might follow if involved with NAIT’s Duncan McNeil Centre. This graphic outlines the process, the types of assistance these entrepreneurs might receive and the steps leading to marketing their product. The products and ideas shown are actually in development currently at the DMC.

Visually, attention was paid to the clarity of each two dimensional object and its relationship with positive and negative space, as well as what stage of the process each product is in.

This project got its start on paper as does most of my work, but it didn't spend much time in the sketchpad. Once I had the direction firmed up in my mind, I forged ahead and mapped out the path and drew up the graphics in Adobe Illustrator. A last minute colour change was decided on by magazine staff, who also laid out all of the text in this piece.

Deadwear

the cancer shirt

The Cancer Shirt was an emotional pro bono piece I did with Deadwear, an Edmonton brand I helped get off the ground a few years ago. Deadwear's mission is to push people to consider how they live their daily lives and encourage them to make positive personal change. I had just lost two Grandparents to Cancer when I found out that my best friend's father had been diagnosed. During his father's last months, while watching the pain he was enduring I brought together visual elements from his father's life into a design that shows not only a personal side to this ugly disease, but also communicated that life is always continuing to develop below the surface.

I concepted this piece on paper, but many of the elements came together after I had taken the project digital. A lot of the grunge and some of the shapes involved aren't even present in my sketches.

I used both Adobe Illustrator and Adobe Photoshop, but the final files were completed in Adobe Photoshop.

While I continue to value the mission Deadwear initially set out with, I was also looking for ways that Deadwear itself could be the change it worked to inspire in people. It was my personal request at the time this design started rolling off the presses that proceeds of the sale of this shirt go towards Cancer research and causes.